It’s something very personal,” he continued. “Taking creative risks is always difficult. He experimented with silhouettes, and studied their architecture.” Pinault noted that Cristóbal Balenciaga “was very avant-garde. In an exclusive interview, the luxury titan lauded couture - unlike ready-to-wear, grounded in the now - as the ultimate expression of creativity in fashion, free of the constraints of industrial production, budgets and the merchandising department, allowing new ideas, shapes and artisanal techniques to emerge. “Haute couture contributes to the timeless appeal of a fashion house, and particularly one like Balenciaga.” “It’s not about looking backward, it’s about projecting fashion into the future, which is what couture has always done,” said François-Henri Pinault, chairman and chief executive officer of Kering, whose holdings also include Gucci, Saint Laurent, Bottega Veneta and Alexander McQueen. It’s also a symbolic moment for Kering, the French group that owns Balenciaga, for it’s the first of its luxury brands to venture into the couture arena - and with what promises to be a daring and disruptive approach, echoing the famous founder Cristóbal Balenciaga, often called the couturier’s couturier.įrançois-Henri Pinault, Demna Gvasalia and Cédric Charbit. So in a way, it’s kind of educational, but also putting in the spotlight what is the most important thing about fashion, and to me couture is the purest expression of that.” They think it’s a brand that started with the Triple S sneaker. “A lot of people don’t even know that Balenciaga is a 100-plus-year-old couture brand. “Bringing couture into the modern context and communicating it to the current audience” is how the designer described his intent in an exclusive interview with WWD. Look out for everything from couture-caliber T-shirts and jeans - the latter made of hand-loomed Japanese denim held together with sterling silver rivets - to fully embroidered ballgowns from Gvasalia, who recently wiped Balenciaga’s Instagram account clean to make way for a rarified collection that will surely set the fast-growing house on a new course. “I would say couture is probably the coolest thing that fashion can have a conversation about today.”įew would argue with that declaration by Demna Gvasalia, creative director of Balenciaga, who is preparing to today unveil the first Balenciaga couture collection in 53 years during a fizzy high-fashion week in Paris that has seen the return of live runway shows, international editors - and even black-tie dinners. Cédric Charbit, Demna Gvasalia and François-Henri Pinault.
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